Forest Service & Ad Counci launch national campaign encouraging Americans to adapt and prepare for wildland fires

In the midst of wildfire season throughout much of the country, the U.S. Forest Service, National Fire Protection Association (NFPA) and the Ad Council announce the launch of a new public service advertising (PSAs) campaign, Fire Adapted Communities, which aims to help individuals prepare their homes and communities for the threat of wildfire. Created pro bono by advertising agency Draftfcb, this campaign addresses the issue of proactively mitigating wildfire damage in fire-prone communities. Nearly 70,000 communities nationwide are at risk from wildfire, according to the National Association of State Foresters. Embers from a wildfire travel great distances, often causing new wildfires more than a mile from their origin. It can take years for communities and local ecosystems to recover from a wildfire. In addition, wildfires cost government, businesses and individuals billions of dollars each year in suppression costs and damage to homes, infrastructure, the economy and resources. The television, radio, print, outdoor and Web PSAs aim to empower residents to proactively take the steps to make their communities fire adapted by reinforcing that “you can’t control where a wildfire ember will land – but you can control what happens when it does.” The ads direct audiences to visit a new comprehensive Website, www.FireAdapted.org, where they can find a host of resources on how to prepare for wildfires. The new web portal is a one-stop shop for the latest developments in wildfire safety, best practices, toolkits and programs of the nation’s leading wildfire organizations...more

How fortunate we are to have the Forest Service to tell us how to manage our property.  What's really needed is a national program to make Forest Service land "fire adapted".

Here's their video ad: